growth 2

Seamless garments are the best kept secret and are the most wonderful go to product during those periods in pregnancy and post birth when your body is experiencing rapid growth.

A woman’s breasts can increase up to 3 cups sizes in the early stages of pregnancy and post birth as her body learns to regulate its milk supply.  During this time her breasts will be tender and swollen.

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Pregnant Women Swimming

There is no doubt about it, keeping fit during pregnancy helps reduce your risk of pregnancy related conditions and certainly helps prepare you for the delivery of your baby.Swimming is a fantastic option for women who are looking for a gentle form of exercise.

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Prima Baby Blog post


Awards judges by panel of industry experts and real parents


Cake Lingerie has been presented with Gold, for the Maternity Lingerie Brand of the Year 2015 by the Prima Baby Awards, in association with Sainsbury’s.

In a well-contested category Amoralia was given Silver, with Hotmilk Bronze.

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As all young mothers can appreciate, pregnancy puts a lot of strain on your body and spirit and can be a time when you experience a lot of different mixed emotions. Post-pregnancy our bodies are changed and sometimes society puts a lot of pressure on women to restore their bodies to there pre-pregnancy state. This is unfortunately unrealistic as most women’s bodies will not be exactly the same post birth.

We believe it is a much healthier vision to embark on a healthy happy lifestyle. We have put together a short list of some ways you can work on your body to help make it stronger and healthier post birth.

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rosewater Swimwear for Mothers

Cake Maternity Launches


Rosewater – Swimwear for Mothers will be available in store from March 2015

Rosewater pioneers highly constructed, UPF50+ and chlorine resistant maternity & nursing swimwear to the ‘G’ cup. Featuring stretch lining & high retention fabrication, Rosewater is designed to flatter and support. Cute but carefully positioned accents such as beads, ties, buckles, swimwear clips and gathers make Rosewater stylish, comfortable and flattering.

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Lingerie Trends 2015

Six innovative fashion shows took centre stage at the Moda Exhibition in Birmingham over the past week. Garments were selected from submitted Autumn/Winter 2015/16 collections in the following categories:

Menswear, Womanswear, Eveningwear, Lingerie and Swimwear, Footwear and Accessories.

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