Prima Baby Blog post


Awards judges by panel of industry experts and real parents


Cake Lingerie has been presented with Gold, for the Maternity Lingerie Brand of the Year 2015 by the Prima Baby Awards, in association with Sainsbury’s.

In a well-contested category Amoralia was given Silver, with Hotmilk Bronze.

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As all young mothers can appreciate, pregnancy puts a lot of strain on your body and spirit and can be a time when you experience a lot of different mixed emotions. Post-pregnancy our bodies are changed and sometimes society puts a lot of pressure on women to restore their bodies to there pre-pregnancy state. This is unfortunately unrealistic as most women’s bodies will not be exactly the same post birth.

We believe it is a much healthier vision to embark on a healthy happy lifestyle. We have put together a short list of some ways you can work on your body to help make it stronger and healthier post birth.

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rosewater Swimwear for Mothers

Cake Maternity Launches


Rosewater – Swimwear for Mothers will be available in store from March 2015

Rosewater pioneers highly constructed, UPF50+ and chlorine resistant maternity & nursing swimwear to the ‘G’ cup. Featuring stretch lining & high retention fabrication, Rosewater is designed to flatter and support. Cute but carefully positioned accents such as beads, ties, buckles, swimwear clips and gathers make Rosewater stylish, comfortable and flattering.

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Lingerie Trends 2015

Six innovative fashion shows took centre stage at the Moda Exhibition in Birmingham over the past week. Garments were selected from submitted Autumn/Winter 2015/16 collections in the following categories:

Menswear, Womanswear, Eveningwear, Lingerie and Swimwear, Footwear and Accessories.

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Cake Lingerie

It is very important that you invest in nursing bras that will provide you with a great fit, support and comfort. Inadequate nursing bras can leave you with permanent ligament damage, irritation and discomfort.

When purchasing your nursing bras you should consider the following:

-The design/structure of the bra

-Fabrication used

-Accessories used

-The price


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Raisin Croissant nursing bra

Arrived today! ‘Raisin Croissant’ is the latest edition to the Croissant range.

Raisin Croissant is a beautiful warm mushroom brown colour and complements the existing nude and black colours ways on offer.

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