This is an exciting time in the evolution of Cake Maternity, as we share our new brand campaign with you. Our purpose is to make a positive difference in women’s lives and we aim to do that by providing a space where they feel free to be their true selves. Our new brand campaign titled, “We see you, Warrior”, pays homage to mamas everywhere. No matter what their story looks like, we want to remind mums that they are doing their best, which is incredible.

We support all women and aim to lift them up. We want to remind you that ups and downs are a natural part of motherhood. We believe in showing real women, no photoshopping, in their most awe-inspiring, vulnerable moments to help change the narrative and expectations of what it means to be a mum. There is no idealism or comparison, just a mirror to remind you that you are on your own path and doing great.

We see you, Warrior.

Getting up countless times in the night. Washing and drying your third load of clothes for the day. Tying your unwashed hair into a bun. Napping when you can. Crying. Smiling at their first smile. Staring into their eyes and feeling pure joy. Showering, finally. Drinking a cold cup of coffee. Trying to make it out of the house, without falling to pieces. Feeling isolated and overwhelmed. Stepping into the fresh air to take deep breaths when you can.

We are here to remind you that you’re doing your best and that you are a Warrior.

Motherhood isn’t picture perfect moments. It’s the mess, the tears, & constant change. It’s real and it’s time we embrace the #RawMotherhoodMovement.

Maternity Bra Specialists

Maternity Bra Specialists

We exist to help women feel good. After more than 18 years in the industry, we understand the importance of finding the right bra during pregnancy, birth, breastfeeding, pumping and beyond.

Majority of our customers don’t know their own bra size, due to the constant fluctuations in size during these stages of motherhood. Comfort and support are crucial to assist with milk supply and breast health, so we have an extensive size range and a fitting service to help you find the right bra.