PROUDLY BY MAMAS, FOR MAMAS.
It’s our purpose to empower women as they mindfully navigate the world of motherhood, providing them with the products and information necessary to sustainably support their breastfeeding journey.
As nursing bra specialists, we’re passionate about breastfeeding and the many benefits it offers to mum, bub and the environment. Breastfeeding, whilst natural doesn’t always come naturally. We understand that every woman’s experience is different & while perseverance is often required, it’s not always possible. That’s why it’s our mission to support, nurture and provide women with the confidence to navigate this often tricky but rewarding phase.
For this very reason, our bras are designed for mums, based on our own personal nursing experiences. Each bra is carefully crafted with comfort, functionality, durability and sustainability in mind, to ensure that while we are fit for mamas, we’re fit for Mother Earth too. From our soft fabrics, flattering cuts, easy single-handed nursing clips, each and every bra has been designed to make the breastfeeding experience as simple as possible.
We’re aware and conscious of our environmental impact, not only as a business, but personally as the individuals who run it. Because of this, we like to take a holistic approach in all aspects of our business to ensure we have as little impact on the planet as possible.
We believe that mothers are a powerful force. From our customers to those working within our business, and the mum-focused charities that we support, we take pride in our ability to empower mamas through understanding their individual needs.
As nursing bra specialists, it’s no surprise that we’re passionate about breastfeeding and the many benefits it offers to both mum, bub and the environment. We’re committed to making breastfeeding easier for every mum, whilst understanding that each journey is unique.