20% OFF Bras & Apparel this Mother’s Day

This Mother’s Day, we’re celebrating every stage of your journey. Whether you’re a new mama navigating pregnancy, a breastfeeding veteran, or a pumping pro, you deserve to feel comfortable and confident. Now is the perfect time to stock up on your nursing and maternity essentials with 20% off bras and apparel.

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T’s + C’s Apply
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The deets

The deets

(T's & C's)

Here we’ll answer all your questions about the offer.

Is there a promotion on? 

Our Mother’s Day sale runs from 10am (AEST) April 30 2026 until 10am (AEST) May 5 2026.

What’s included in the offer?

Get 20% OFF all full-priced bras & apparel.

How do I claim the offer?

Simply add any item(s) of your choosing to the cart during the offer period the discount will be applied automatically!

Can I use any other codes or offers?

This is a standalone offer that cannot be combined with any other promo, discount or sale.

Can I return any items I purchase through this offer?

  • Finding the right fit can be tricky and getting you comfortable is our top priority so we’re happy to offer returns all items, however this excludes Final Sale items. 
  • Please keep in mind our Returns Policy when ordering.
  • For Briefs, Nursing Pads and Swimwear, we cannot accept returns for hygiene reasons.
  • Final Sale items, unless deemed faulty, cannot be returned for a refund.
  • All Gifting and Accessories items, for hygiene reasons, cannot be returned for change of mind or otherwise. In the event of any damaged or lost items please contact our customer service team 
  • This offer is not valid on any previous purchases.
  • If you have any questions, please don’t hesitate to reach out to our customer service team.
  • Cake Maternity reserves the right to cancel or change the this promotion at any point, without prior notice. 

Can I use my Gift Card or Store Credit?

Yes, you certainly can! Just add your Gift Card code or CakeCoins to the shopping bag or cart during checkout. 

What about CakeMamaClub?

Don’t worry, you can still use your CakeCoins and earn CakeCoins on your orders too! However, when it comes to referrals you won be able to earn any Coins on the orders you refer during this sale period. Similarly, if you’ve been referred by a CakeMama you can still use your 10% OFF discount which will apply to all items added to cart however it will NOT APPLY where this offer has been claimed.

How do I make sure I never miss a sale?

It’s easy, just make sure to join our CakeMama Club. You’ll be the first to know about exclusive, member-only offers, restocks, new product releases PLUS you’ll earn CakeCoins whenever you shop or leave a review. It’s a win win. Join + Save.