Cake Lingerie
Rosewater - Swimwear for Mothers
Cupcake Nursing Pads

Cake Story

Cake Maternity is the globally recognized parent for the leading maternity lingerie brand Cake Lingerie, maternity swimwear brand Rosewater & organic nursing pad brand CupCake. Established in 2008, Cake Maternity is committed to the needs of pregnant and breastfeeding women around the world, creating fashion forward brands for women with a strong commitment to quality, luxury and fit. Our aim is to make Cake Maternity a lifestyle brand for pregnant and nursing women. We’d love to hear from you as we continue to expand our product offering.

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Customer Endorsements

“Well done on creating beautiful maternity underwear that is comfortable. I will recommend your range to all my yummy mummy friends.”

“(On Bra of the Month Campaign) Thank you appreciating your customers and allowing them the opportunity to give feedback on something that seems so hard to find.”

“Love your lingerie! Couldn’t live without them. I have worn your flexible wire bras whilst pregnant and breastfeeding – it’s nice to finally have some good shape and support!”