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Cake Maternity Launches


Rosewater – Swimwear for Mothers will be available in store from March 2015

Rosewater pioneers highly constructed, UPF50+ and chlorine resistant maternity & nursing swimwear to the ‘G’ cup. Featuring stretch lining & high retention fabrication, Rosewater is designed to flatter and support. Cute but carefully positioned accents such as beads, ties, buckles, swimwear clips and gathers make Rosewater stylish, comfortable and flattering.

With names such as Smoothie, Shake, Squash & Soda; Rosewater has one-piece and tankini options that have been created to suit the various needs of pregnant and nursing women. “Cake Maternity plans to rapidly increase this offering with more styles and colours, based on the overwhelming demand it has received so far.” says Keith Hyams, Managing Director at Cake Maternity.

We’ve carefully researched the market and built on the success of the Maternity Swimwear brand – Ilant, which Cake Maternity acquired in 2013. “We’re confident these designs will provide function with versatility for the new generation of pregnant women.” says Katie Brooker – Head Designer for Cake Maternity.

For further information on sales related enquiries contact



Cake Maternity is a retail group overseeing the business operations of high-end maternity brands Cake Lingerie, Rosewater (swimwear) & Cupcake (nursing pads).

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