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Following the research Cake Lingerie conducted on Flexible Wire Maternity Bras, it found they provide superior shape, support and overall breast health over a non-wired bra.

The research has generated exciting feedback across social media channels (see below) and trade publications, which have featured Cake Lingerie’s key findings about flexible wire during pregnancy and nursing.

Professional & Renowned Australian Bra Fitter (and Sydney Lingerie Store Owner), Margaret McLachlan specialises in larger bust sizes and has been providing personalised bra fittings to all types of women; fuller figure, pregnant and much more, for years.

In an interview with My Child Magazine (Australia), 2010, McLachlan said:
“Most our clients prefer underwire because it provides a better shape and comfortable support for the heavier breast.”

“We choose from maternity bras or two specific bra styles that have soft, flexible underwire which won’t compromise the breast tissue or vascular or lymphatic drainage,” she told Practical Parenting Magazine (Australia), 2010.

Recently, a fashion brand posted their concerns about underwire bras related to breast cancer and to date there is no evidence that supports this. The American Cancer Society have reported “we do not know of any epidemiologic studies published in scientific journals that suggest bras directly contribute to breast cancer risk or that lymphatic compression by bras might cause breast cancer.” This is actually one of their top 5 myths.

Another myth our research highlighted, was the likelihood of attracting mastitis wearing a maternity wired bra. This is misguided as our findings revealed quite the opposite – lack of support is more associated more with breast infections as the breast are being held in an unnatural position; this restricting the milk ducts.  McLachlan also said “any compressions [from an ill-fitting and unsupportive bra] increases the risk of such problems occurring.”

Cake Lingerie recommends you be fitted into your flexible wire bra, where the cups edges are placed around and under the breast, thus avoiding contact with breast tissue. Wear your flexible wire bras during the 2nd and 3rd trimester and after the first two weeks post pregnancy. It’s recommended to be fitted for a new bra that allows room for growth.

At the end of the day, it comes down to personal preference. As McLachlan agrees, “make your choice based on comfort and support… and that it does not compress the breast tissue.”

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  1. Sounds good, i agree, it provides better shapes and support for the breast which is really important in choosing bras.

    Lingerie Sydney - August 30 / 2011 / 12:56 am